Home How runs are scoped
How a jersey run actually gets scoped
We do not publish client names, guest numbers or quotes we were not given permission to share. What we can do is walk you through the scoping logic on the kinds of builds we run, so you can see how a brief becomes a plan.
Who we have worked with
Track recordMerch Troop has run live merch stations for Riot Games, Sony, Coca-Cola, Hyundai and Dickies. On the jersey side specifically, our crews have worked outdoor sport activations with hundreds of guests queuing — including a red kit studio build with locker bays, tablet intake stations and a pressing crew working behind the counter, which is the build you see photographed across this site.
That is the extent of what we will claim. If a vendor shows you a case study with a suspiciously round conversion number and an anonymous glowing quote, treat it the way you would treat any other unverifiable statistic in a pitch deck.
Scoping walkthrough: an outdoor activation
Worked exampleThe brief. An open-air footprint on a public plaza, all-day public traffic rather than a ticketed list, and a client who wants the queue itself to be part of the spectacle.
What we solve first. Not the press count — the queue geometry. Where does the line form, which direction does it run, and what does it block? On a plaza the answer is almost always parallel to the booth, with stanchions, and with the intake counter positioned so served guests face outward.
Then throughput. All-day public traffic means demand arrives in waves, not evenly. We staff for the peak window rather than the average, which usually means more lanes than a naive guests-divided-by-hours calculation would suggest.
Then inventory. Size caps go in before doors. When a popular size runs low it drops off the guest picker automatically, so the crew never has to tell someone at the front of the line that their size vanished.
Then the shade and power problem. Outdoor means sun on the press area, cabling that has to be run and matted, and a weather contingency. Those are the lines that get forgotten in a first-draft budget and then show up as change orders.
Scoping walkthrough: an indoor corporate evening
Worked exampleThe brief. A known headcount, a defined two- to three-hour window, a ballroom or lobby, and a programme that includes speeches the station must not talk over.
The constraint that matters. The window. A known list of 300 people who are all released toward the station at the same moment after a keynote is a harder throughput problem than 800 people arriving across a day. We plan lanes for the release, not the headcount.
Run-of-show integration. The station opens before the programme, pauses or runs quiet during remarks, and gets a second push at the close. Your production team should have our crew lead's number, and we should have your stage manager's cue list.
Noise and heat. Presses are not loud, but they are not silent either, and they put out heat. In a carpeted ballroom with live audio, siting the station away from the speaker stacks and near an air return is a small decision that saves a complaint.
The finish. Leftover blanks and any pre-produced overflow get boxed and handed to your team rather than binned. Clients frequently use them for onboarding kits afterwards.
What we will ask you for
Brief checklist- Date and guest-facing windowincluding load-in access
- Expected attendanceand whether it is a captive list
- Venue and cityindoor / outdoor
- Garmentswe source, or you supply
- Artworkvector files and approval owner
- Power and table availabilityfrom the venue